.
Kohli and Sharma Become the Face of Pay10
The partnership brings together two of India’s most influential personalities to promote Pay10’s mission of creating a secure, seamless, and inclusive payments ecosystem. The brand aims to serve everyday consumers as well as small and medium businesses seeking smarter financial tools. With Kohli and Sharma on board, Pay10 has made a major marketing impact.
Pay10 Chairman Prabhpreet Singh Gill said:
“Pay10 is building a brand for the next generation of digital finance—innovative and highly trusted. Virat and Anushka embody these qualities. His discipline, performance, and passion, and her creativity, authenticity, and entrepreneurial spirit make them ideal ambassadors to tell our story as we launch the Pay10 brand.”
The fintech platform will offer a one-stop solution for instant payments, merchant services, remittances, and real-time cross-border transactions. With features like stored-value wallets and Dynamic QR payments, it is designed to support national initiatives like UPI.
Virat Kohli: Pushing Boundaries
For Virat Kohli, renowned for his relentless pursuit of excellence, this partnership aligns perfectly with his ethos. He said:
“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to pushing boundaries and striving for world-class performance.”
Anushka Sharma: Trust and Convenience
Anushka Sharma emphasized reliability and ease in digital payments:
“Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. Reliable payment solutions make every transaction effortless, which is crucial in today’s world.”
Her association also strengthens the brand’s outreach, connecting with audiences across business and entertainment sectors.
Massive Digital Reach
Together, Kohli and Sharma boast a combined social media following of over 500 million, offering Pay10 unmatched digital reach. The brand plans to leverage their influence through brand films, integrated campaigns, and digital activations as it expands in India and abroad.
Kohli Back in Blue
On the cricketing front, Kohli has been named in India’s squad for the three-match ODI series against Australia starting October 19. This will be his first assignment after leading Royal Challengers Bangalore to their maiden IPL title earlier this year. Under new ODI skipper Shubman Gill, Kohli will aim to bring his golden touch from the IPL to the national side.
